MANN’s Digital Strategy


Focus of this paper are the digital strategies of National Archaeological Museum of Naples (MANN- Museo Archeologico Nazionale di Napoli). The contribution also testifies links and joint initiatives with other public institutions, such as schools and universities, but also with private companies in gaming and entertainment. In general it emerges a strategy that may result in a new cultural horizon of true autonomy, helping “to regenerate” the city from a cultural, economic and social point of view.

Full Text:




Corr, S., Marçal, E., & Roche, N. (2019). Fostering innovation in heritage professions: the effect of the EYCH. SCIRES-IT - SCIentific RESearch and Information Technology, 9(1), 49–60.

Ciecko, B. (2020). 4 Ways Museums Can Successfully Leverage Digital Content and Channels During Coronavirus (COVID-19). Retrieved from

Fernandes Vaz, R.I., Fernandes, P.O., & Rocha Veiga, A.C., (2018). Interactive Technologies in Museum: How Digital Installations and Media are enhancing the Visitors’ Experience. In J.M.F. Rodrigues, C.M.Q. Ramos, P.J.S. Cardoso, & C. Henrique (Eds.), Handbook of Research on Technological Developments for Cultural Heritage and eTourism Application (pp. 30-53). Hershey, PA, USA: IGI Global.

Hammady, R., Ma, M., & Temple, N. (2016). Augmented Reality and Gamification in Heritage Museums. Paper presented at the Second Joint International Conference on Serious Games, JCSG 2016, Brisbane, QLD, Australia.

ICOM. (2020). How to Reach Your Public Remotely. International Council of Museums (ICOM). Retrieved from

Lykourentzou, I., & Antoniou, A. (2019). Digital Innovation for Cultural Heritage: Lessons from the European Year of Cultural Heritage. SCIRES-IT - SCIentific RESearch and Information Technology, 9(1), 91–98.

Yoshimura, Y., Girardin, F., Carrascal, J., Ratti, C., & Blat, J. (2012). New Tools for Studying Visitor Behaviours in Museums: A Case Study at the Louvre.

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c) 2021 Paolo Giulerini

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.



SCIRES-IT, e-ISSN 2239-4303

Journal founded by Virginia Valzano